The analysis is very detailed with a lot of different factors I have to look at. I have not done this ever at this depth, usually having many other tasks competing. There are times when I have to concentrate really hard, but so far I like it.

It includes a competitor analysis, feedback to current and former campaigns in Adwords and Yahoo, and recommendations for the future. With a 6 figure monthly budget, it is definitely worth taking the time and to improve it. 

 And I think the result will be pretty good and very helpful to the customer.