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January 2010 - PPC

posted Jan 20, 2010, 9:33 AM by Andreas Voss   [ updated Feb 1, 2010, 12:04 PM ]
Currently, I am analyzing a PPC campaign for a telecommunication company with a monthly spend of more then US$ 100,000.

The analysis is very detailed with a lot of different factors I have to look at. I have not done this ever at this depth, usually having many other tasks competing. There are times when I have to concentrate really hard, but so far I like it.

It includes a competitor analysis, feedback to current and former campaigns in Adwords and Yahoo, and recommendations for the future. With a 6 figure monthly budget, it is definitely worth taking the time and to improve it. 

 And I think the result will be pretty good and very helpful to the customer.