Internationally Experienced Senior Manager
Digital Strategy, Implementation, Operations, SEO

Currently, I work for Dell as the global team lead for SEO, have a focus on technological seo and operations, seo strategy and research. Before that, Andreas has served as the internet strategist for several companies and headed projects for B2B and B2C web sites as well. Andreas.wpv also managed the development of several content management systems and other applications. 

Operations-oriented, highly analytical and an innovative senior internet manager, Andreas is decisive team leader with a strong focus on cost/benefit use of standard and emerging technologies, excelling at creating structures and processes to get things done while doing them. 

Leading knowledge in:

• commercial online strategies

• content strategies

• search engine optimization

• search engine marketing 

• usability

• cross-media marketing

• project management 

• content management system development

Sample accomplishments:

Global Web Strategy B2B

Integrated all aspects of commercial online marketing and communication into global commercial web strategy for fortune 500 company, involving content strategy, social media, usability, SEO, SEM, usability and analytics


  • Created customer centric online strategy for all commercial areas
  • Built a process for developing customer-centric strategies based on sales funnel, personas and use cases and created commercial personas and use cases
  • Built strategies, presentations and workshops for search engine optimization, web analytics, texting and content strategy 
  • Strategic direction on content strategy, SEO and usability for several major launches with many areas receiving top user ratings as a result
  • Developed integrated commercial and channel partner web strategy and structure
  • Streamlined media buying and selection process including SEM and Video, landing page mapping and conversion analysis

Global E-Commerce Manager / Internet Marketing Manager

Top ecommerce manager in global business service company with more than 12,000 employees. Integrated countries, business areas and industrial sector managers into one global internet marketing strategy, team, technology and 45 localized websites. Lead growth of department while successfully managing and completing up to 300 projects yearly.

  • Doubled online sales several times in B2B and B2C units and significantly increased overall lead generation 
  • Used search engine optimization, cross-media integration, wording and text guidelines for Internet, integration of newest internet developments, and user-centered design
  • Formed first global branding deployment by conceiving global strategies, tools and workshops
  • Created and implemented global and national website structures, content, navigation, design, and governance with external experts from North America, Asia, and Europe.

Senior Project Manager / Production Manager in interactive agency with 120 employees

Managed the most successful cost center in the company while supervising 30+ employees. 

As supervisor for key account managers, initiated relaunches and maintenance of various B2B and B2C websites for such diverse clients as a global trade fair company, a consumer electronics retail site, a national supermarket chain and the national ice hockey league.

Lead and participated in development of early (before 2000) online and viral marketing strategies, relaunch planning, governance and cross media concepts for clients. Special project creation included live (streaming) news via internet from trade fair, online 3-D applications, wireless indoor pda-based guiding system, cross-media expositions with prize winning artists, cross media events, development of online customer management systems, online shops and content management systems.

Internet & Multimedia Consultant (Public Sector)

As Key Account Manager of German Public Services customers, customized a content management system for use by local public authorities. Successfully managed various multiple party internet projects for cities and municipal unions. Held pre-sales presentations throughout Germany and performed event management for employer and customers.

Internet & Multimedia Consultant (Private Sector)

First consultant to give new media consulting (internet training, mailboxing, email marketing, CD-Rom) while managing projects for clients (banking). Successfully managed projects for site development including concepts, requirements specifications, guidelines and editorial calendars.


My professional blog